METAPHORICAL REPRESENTATION OF DISASTER IN THE ENGLISHLANGUAGE MEDIA DISCOURSE
Abstract
Thе paper investigates the use and implications of disaster metaphors in the English-language media discourse, examines their formation and role in shaping public understanding of disasters. Drawing from conceptual metaphor theory and discourse analysis, the study explores how metaphors structure understanding and influence public perception of various events. It has been stated that metaphors in media discourse frame events, influence emotional responses, and drive policy discussions. Disaster metaphors in media discourse have evolved significantly, reflecting shifts in societal concerns, challenges of technological advancements, and threats from global crises. This study explores how metaphor shapes the discourse surrounding disasters and the impact of media framing on audiences. By analyzing the publications of news reports, opinion pieces, and broadcast media from famous Englishspeaking media outlets (including The Guardian, CNN, BBC, The New York Times, Fox News, CNBC, The Washington Post, The Wall Street Journal) since 2017 up to now, this research identifies common metaphorical framings for representing disasters in media coverage, including WAR, NATURAL FORCES, DISEASE, and GAME metaphors. Through the analysis of metaphorical language in media reports of natural disasters, pandemics, and socio-political crises, this study highlights the rhetorical power of disasterrelated metaphors and their implications for societal reactions.The findings reveal how these metaphors shape narratives around disastrous events, and discuss their functions in constructing social realities in media discourse. The emotional impact of such metaphors is diverse and intense: war metaphors may intensify fear and anxiety, natural disaster metaphors can evoke the feeling of helplessness, personification metaphors may influence ethical perceptions of disasters. Understanding and critically analyzing metaphorical language is essential for both authors and consumers of modern mass media.
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